Customer Relationship Management
As with many significant undertakings, undergoing a customer relationship management (CRM) review – even simply considering its implementation – requires learners to analyse technical and complicated systems. This workshop sorts through a myriad of information and brings participants the basics they need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.
Duration – One day
Target Group
Senior Executives and Senior Managers who wish to understand and discuss strategies and technologies to better understand, grow, and engage customers.
Highlights of what you will learn:
- Develop an understanding of the terms and benefits of CRM on a company’s bottom line;
- Analyze the different components of a CRM plan;
- Develop a checklist for readiness and success in CRM;
- Develop an understanding of how CRM creates value for organizations and customers;
- Consider developmental roles that have the greatest impact on CRM.